Founder & Principal

Hashim Awad leads Concept Accounting & Advisory with a clear mission: to help businesses achieve clarity, control, and growth through practical financial strategies.

Holding dual CPA designations in Canada and the U.S., along with a Master of Finance from Queen’s University, Hashim combines technical excellence with a passion for empowering business owners. His experience spans Canada, the U.S., and the Middle East—giving him a global perspective that he tailors to the unique needs of small and medium-sized businesses.

At Deloitte, one of the world’s most prestigious accounting and consulting firms, Hashim worked alongside senior leaders and complex organizations to build financial frameworks that stand the test of time. Here, he refined his ability to identify risks, spot opportunities, and craft strategies that go beyond compliance to truly drive growth. This experience taught him the power of clarity, structure, and measurable impact—insights he brings to every client engagement today.

Hashim’s work at J.P. Morgan Asset Management saw him reimagine finance and accounting functions to drive operational efficiency, reduce costs, and future-proof reporting processes for years to come. This wasn’t just about crunching numbers—it was about finding hidden opportunities, implementing automation, and building a roadmap that leaders could trust.

At CIBC, Hashim supported corporate finance and capital markets teams, translating complex financial data into insights that guided strategic decisions. His ability to connect the dots—between data and decisions, risk and reward—helps clients cut through complexity and find real-world solutions that work.

Today, Hashim brings this expertise to your business. As a fractional CFO and strategic advisor, he partners with real estate teams, professional service firms, and owner-managed businesses to:

• Streamline financial operations

• Implement growth-focused systems and automation

• Uncover cost-saving opportunities

• Bring financial data to life with clear, actionable insights

At Concept Accounting, Hashim believes that numbers should work for you—not the other way around. He doesn’t just prepare financial statements—he builds a foundation that supports your decisions, your growth, and your legacy.

Let’s build the financial clarity and confidence your business needs—together.