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On paper, most real estate teams look fine. Commissions are up, the agent count is up, the pipeline looks healthy.
Then the year closes and the number at the bottom does not match the effort. Two sentences we hear constantly:
“We sold more and I have less to show for it.”
“My accountant says I made money, so why does my bank account disagree?”
Both are usually true at the same time. Not because the business is failing, and not because anyone did anything wrong.
A tax return tells you what already happened. It was built for the CRA, not for running a team month to month. It cannot tell you what a listing is worth compared to a buyer deal, whether your lead generation spend sits inside a healthy range, or what the business actually keeps out of every commission once the agents are paid.
Those are the questions that decide whether a team grows profitably or just grows.
A large part of every commission belongs to the agent the moment the deal closes. It passes through your account and leaves. Budget against GCI and you are budgeting with money you do not control.
Company dollar, what the business keeps after agent splits and brokerage fees, is the number that matters. Almost nobody tracks it properly, and the ones who do usually measure it wrong.
A generic chart of accounts buries agent commissions, referral fees, brokerage charges and team leader production in the wrong places. The statements balance and still cannot tell you what a deal is worth to you.
Your bookkeeper records what happened. Your tax accountant files once a year. Your coach grows your top line. Not one of them is responsible for telling you whether the business is profitable, and telling you while you can still do something about it.
Everything below is included, delivered by a CPA firm, not a bookkeeping service.
Deals, sides, volume and commissions from your brokerage export, reconciled to the penny and tied to your financial statements. See what a listing is worth against a buyer deal.
Staff on payroll, agents on splits, contractors on invoices. Remittances, T4s and T4As handled on schedule, every period. You approve, we run it, nobody chases anybody.
A good bookkeeper keeps clean books. A good CPA firm files an accurate return. Both matter, and neither was built to answer what a listing is worth against a buyer deal, or what your business keeps out of every commission. That takes a different setup. Here is where the lines fall.
| Others | General CPA firm | Concept | |
|---|---|---|---|
| Categorize and reconcile | ✓ | ✓ | ✓ |
| Year-end financial statements | ✓ | ✓ | ✓ |
| T2, T1 and HST filed | ✓ | ✓ | ✓ |
| Compilation statements for your lender | ✓ | ✓ | ✓ |
| Payroll for team staff | ✓ | ✓ | |
| Chart of accounts built around splits | ✓ | ||
| Company dollar tracked and benchmarked | ✓ | ||
| Brokerage production reconciled to the books | ✓ | ||
| Listing versus buyer profitability | ✓ | ||
| Monthly CFO report with named decisions | ✓ | ||
| One firm for all of it | ✓ |
Most team leaders cannot answer that. They know their GCI. They know roughly what is in the bank. The number in between is the one that pays your staff, your lead generation and you.
| Commissions produced last year | Keep 1 cent more per dollar | Keep 3 cents more |
|---|---|---|
| $3M | $30,000 | $90,000 |
| $5M | $50,000 | $150,000 |
| $10M | $100,000 | $300,000 |
| $20M | $200,000 | $600,000 |
Same agents. Same deals. Same volume.
That money is already inside the business. Finding it is a measurement problem, not a sales problem.
Marketing that looks like 6% of GCI can be 60% of the money you actually control. Most teams never see that.
Splits, caps, referral fees and brokerage charges compound quietly. Nobody notices until the year is already over.
We do not guess at these. We measure them monthly, against benchmarks built from real Canadian team data.
You lead a team with agents on splits and staff on payroll.
You produce $2M or more in commissions a year and cannot say what the business keeps.
You have a bookkeeper and a tax accountant and still cannot get a straight answer in June.
Your lender or your brokerage wants proper financial statements and you are scrambling.
You want to step back from producing and cannot tell whether the business survives without you.
If you are a solo agent or a PREC without a team, we serve you too. This page just is not written for you. See the page for agents and PRECs.
A 25 minute call. We look at how your team is structured and tell you what we would examine first. If we are not the right fit, we will say so on the call.
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