About Us Preview | Concept Accounting

About usA CPA firm for Canadian real estate.

Kitchener, Ontario. Clients across Canada.

Book an intro meeting
We take the time to understand where our clients have been, where they are now and where they want to be.
Hashim Awad, CPA (ON), CPA (US)Founder and Principal

Who we are

Accounting, tax and advisory in one firm

Concept Accounting & Advisory is a CPA firm. We keep the books, file the taxes and plan the numbers for real estate teams, brokerages and agents.

Firm factsCPA Ontario
Office
Kitchener, Ontario
Clients
Across Canada, served online
Who we serve
Real estate teams, brokerages, agents with a PREC, investors
What we do
Bookkeeping, payroll, personal and corporate tax, GST/HST, CFO reporting
Our tools
Cloud accounting and automation
Hashim Awad, CPA, founder of Concept Accounting
CPA (ON)CPA (US)MFin

Our founder

Meet Hashim Awad

Hashim leads the firm. He is a CPA in Ontario and in the US, and holds a Master of Finance from Queen’s University.

He has worked in Canada, the US and the Middle East. Today he brings that training to owner-run businesses.

Career

  1. CIBC

    Turned financial data into advice for corporate finance teams.

  2. J.P. Morgan Asset Management

    Rebuilt finance and reporting work, with automation.

  3. Deloitte

    Built finance systems for large, complex companies.

  4. Concept

    Founder and Principal.

Education

  • Master of Finance, Queen’s University
  • CPA Ontario
  • Certified Public Accountant, North Dakota (USA)
  • B.Comm., Accounting, Mansoura University
Connect with Hashim on LinkedIn
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Our team

Meet the team

Hover or tap a photo to read their background.

  • Asmaa Ibrahim

    Asmaa Ibrahim, CPB

    Bookkeeping & Payroll Manager
    Asmaa leads bookkeeping and payroll for real estate professionals and small businesses. She previously worked at the Canada Revenue Agency.
  • Joycelyn Cabatan

    Joycelyn Cabatan, CPA

    Senior Accountant
    Joycelyn handles bookkeeping, month-end close and financial reporting for Canadian real estate businesses. She has over 10 years of accounting experience.
  • Kimberly Villa

    Kimberly Villa

    Accountant
    Kim handles accounting and bookkeeping for real estate brokerages, teams and agents with PRECs. She has over seven years of experience, including five with Canadian accounting firms.
  • Miera Fe Alolor

    Miera Fe Alolor

    Marketing Operations Manager
    Miera manages Concept’s free resources and shares the work Concept does for real estate teams and investors. She has over seven years of marketing experience, including work in tax and financial advisory.

Why Concept

Our background

Experience from large firms, applied to owner-run businesses.

  1. Big 4 experience

    Hashim trained at Deloitte, one of the Big 4 accounting firms.

  2. Deadlines met

    We track your CRA filing dates and remind you before they are due.

  3. Cloud tools

    We use cloud accounting software and automation, so your books stay current.

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How we work

Three stages

We plan with you, help you carry it out, then review.

  1. Stage 1

    Plan

    We look at where your business is now and where you want it to be. Then we build a plan to get there.

  2. Stage 2

    Work with you

    We help you put the plan in place and keep your money and goals on track.

  3. Stage 3

    Review

    We check the results with you and adjust the plan as you grow.

Then we repeat, each year.

Book an intro meeting

A free 15-minute call with Hashim. Tell us about your business and we will tell you if we are a fit.

  • Length15 minutes, free
  • WithHashim Awad, CPA (ON), CPA (US)
  • WhereOnline
Book an intro meeting