Kitchener-Waterloo based · Serving real estate teams and brokerages across Canada.
WHO WE SERVE

Real Estate Teams

Running a team means making decisions with money you have not counted yet. What split to offer the agent you are recruiting. Whether you can carry another coordinator. Whether the business survives you stepping back from production.

Every one of those has a number behind it. We build the numbers.

Four decisions most team leaders make blind

Not because they are careless. Because nobody has ever put the number in front of them.

01

What split can you actually afford to offer?

You are competing for an agent and the conversation comes down to the split. Offer too little and you lose them. Offer too much and you have bought production that costs you money to service.

The answer depends on what that agent will leave behind after the brokerage takes its piece, and what it costs you to support them. That is a calculation, not a gut feel, and it changes with deal mix.

02

When can you afford the next hire?

A coordinator, an ISA, a second admin. Everyone tells you to hire ahead of the growth. Nobody tells you what the business has to be producing before that is true rather than reckless.

It comes down to what you keep per deal and how many more deals the hire makes possible. Both numbers exist. Most teams have never seen either.

03

Can you step back from production?

You still list and close, and you carry almost no split on your own deals. That commission lands nearly intact in the same profit and loss as everyone else’s.

Take it out, add a fair salary for the job you actually do, and what is left is the business. You may have no intention of stepping back. But until you have seen that number, you do not know what you have built or what it is worth.

04

What should you be paying yourself?

Salary, dividends, or a mix. Most team leaders default to whatever happened last year, or to whatever is left after everything else is paid.

The right answer moves with your corporate income, your personal situation and your RRSP room. It is a decision worth making deliberately once a year rather than by accident every month.

None of these are hard questions once the numbers exist. They are only hard because the books were never built to answer them.

Every one of those answers lives in the bottom half of this funnel

Everyone in this industry works the top of it. Recruiting, gross commission, units, volume. The bottom is where a real estate business is actually built, and it is the half almost nobody measures.

 
 
RecruitingMore agents is not the same thing as more profit.
 
Gross Commission Incomeyour own production is in hereThe number every benchmark you have ever been given is measured against. Your own production is inside it, carrying almost no split.
 
Agent splitsYour largest single cost, and it changes the moment an agent caps.
 
Brokerage deductionsFranchise fees, desk fees, E&O. Different at every brokerage, and rarely modelled.
Most reporting stops here
 
Company dollarWhat the business actually keeps. The only money you control. Measured against this, a marketing budget that looked like 6% can be 40%.
 
Operating spendLead generation, people, overhead. Each one approved on a good day. None of it reviewed since.
 
What is leftTake your own deals out of this number. What remains is the business.
 

We connect the dots across the full funnel and put the reports in front of you that a CEO should be looking at.

Getting to the bottom half needs two things joined together: your brokerage production data and your accounting file, reconciled monthly, deal by deal. See how production reporting works.

What you get every month

One firm, one set of books, one monthly rhythm.

Books built around splits

A chart of accounts designed for deal sides, referral fees, brokerage charges and team leader production. Closed monthly, reconciled to your production reports rather than just to the bank.

More on accounting

Production reporting

Company dollar by deal side, cost per closing, agent contribution, pipeline against target, and your own production separated out.

More on production reporting

A CFO report that ends in decisions

Ten minutes to read, in plain language, ending in the two or three things in front of you this month. Plus a quarterly working session where we go through them together.

More on CFO reporting

Payroll for everyone you pay

Staff, Canadian contractors, and your assistants in the Philippines or India, all on one schedule. You approve, we file.

More on payroll

Corporate and personal tax

T2, T1, HST and instalments, prepared by the firm that keeps the books, so your return and your statements tell the same story.

More on tax

Statements your lender will accept

Compilation engagements prepared to CSRS 4200 by a licensed CPA firm, from books we already keep. When your bank asks, you send them the same week.

More on compilations

Is this you?

You lead a team with agents on splits or staff on payroll.

You know your GCI to the dollar and cannot say what the business kept.

You have a bookkeeper and a tax accountant and still cannot get a straight answer in June.

Your lender or your brokerage wants proper financial statements and you are scrambling.

You want to step back from producing and cannot tell whether the business survives without you.

If you are a solo agent or a PREC without a team, we serve you too. This page just is not written for you. See the page for agents and PRECs.

From first call to monthly rhythm

1

The call, 25 minutes

You tell us how the team is structured, where the numbers currently come from, and what you cannot see. We tell you straight whether we can help. No pitch deck.

2

The diagnostic, 1 to 2 weeks

We review 12 months of your production reports and profit and loss. You get a written picture of what the business actually keeps, how your cost structure compares against real benchmarks for Canadian teams, and a fixed monthly price. That document is yours whether you hire us or not.

3

The rebuild, first 60 days

We rebuild the chart of accounts around how your team actually operates, clean the history back to a point you can trust, and connect production data to the books.

4

The monthly rhythm

Books closed and reported every month. A CFO report you can read in ten minutes. A quarterly working session on the decisions. Tax handled in the background, on time, no surprises.

Questions we get asked

How big does my team need to be?

If you have agents on splits or staff on payroll, the questions on this page apply to you. Teams from around $2M in commissions upward get the most out of the monthly reporting. Below that, the accounting and tax work still make sense and the reporting comes quarterly instead.

Which brokerages do you work with?

All of the major ones. Teams on eXp, Keller Williams, RE/MAX, Royal LePage, Century 21 and Coldwell Banker among others. The export format differs by platform, so the first month involves mapping yours. After that it is routine.

 

Are you local, or do you work remotely?

Our office is in Kitchener and we work with teams across Canada. Everything runs through a secure portal, so where you are does not change how the work gets done.

I already have a bookkeeper. Do I have to replace them?

Usually yes. The chart of accounts gets rebuilt around splits and deal sides, and the books have to reconcile to your production every month. That is difficult to run across two firms. We will be straight with you about it on the call.

My books are behind. Is that a problem?

Common and fixable. Catch-up work is quoted separately from the monthly fee, by year, so you are not paying for it forever. You see the number before we start.

Do you work with brokerages too?

Yes. Brokerages bring multi-entity structures, desk fee arrangements, trust accounting and higher transaction volume, which changes the scope. Same approach, different scale.

What does it cost?

A fixed monthly fee, set by team size and entity count rather than by hours. You get a range in writing within four hours of the first call. See how our pricing works.

Stop guessing at the four decisions.

A 25 minute call. Tell us how the team is structured and where the numbers come from, and we will tell you what we would look at first.

Book a Call